Businesses are fairytales. They’re really unbelievably optimistic when you think about it. People bound to a logo, moving in unison, and held together because of small stack of legal filings? It doesn’t sound possible in the real world. Yet these people move mountains. These giants shape our future and give context to our present. They [...]
Microsoft announced a new application today called Songsmith. Designed to work the upcoming version of Windows, it is a music program encouraging users to sing as a matching background track is generated. And while novel in concept, the press they’re getting is a little less positive. Why? Well their official advertisement shows it running on [...]
I adore Seth Godin. He has the brevity a haiku poet and the mind of a marketing-focused George Carlin. With a few words he can reveal wonder within the most mundane. Earlier today he tackled the topic of advertising, or more specifically how your advertising is free when marketing does its job: If the local [...]
When a client asks us the question, “What options are there to host my website?” we usually lie. We say, “You should pay to host all of your own work. That is the only option. We’d be happy to set you up with a wonderful web host.”. And then we quickly leave the room. This [...]
Leather Creations Furniture has a dozen locations across the US, though you’ve probably never heard of them before. I hadn’t. Sure, they’d received the Customer’s Choice Award for five years in a row, and even named one of the fastest growing privately-held companies by Entrepreneur Magazine, but they were still just another leather furniture store. [...]