We can’t thank Twitter enough for this amazing and truly addicting 6-second video app called Vine. Even though our team of ninjas only recently jumped on the bandwagon, we’ve already picked out our favorites to follow. These companies took the risk of exploring something new within the social media world and we have to give them props for being the first to use Vine as a marketing tool. Check out these 5 top companies rocking Vine and learn from the avant-garde Vine users how they use it to strengthen their marketing strategy.
5 Companies Rocking at Vine
1. General Electric: A Stop-Motion Video
The chemistry of coffee. #6secondscience #stopmotion https://t.co/bTx3SspVH2
— Nurali Virani | GE Research ? (@generalelectric) March 26, 2013
If you search hashtags #animate and #6secfilms, you’ll see that stop-motion videos are gaining the biggest following. Even though they may take time and some skill, they’re fun to watch and popular to share.
2. Taco Bell: Market a Specific Campaign
It's out of the bag. Coming March 7th. #CoolRanchDLT http://t.co/29GfV0B0
— Taco Bell (@tacobell) February 13, 2013
Since Vine is acquired by Twitter, take advantage of Vine to show off your campaign hashtags and let people know about new products.
3. NBC News: Go Behind the Scenes
RT @KeirSimmons: Climbing into the Austrian Alps for a live broadcast this morning. http://t.co/bagL5Z0G #Olympics2014
— NBC News (@NBCNews) February 6, 2013
Go behind the scenes and give people a chance to see the backdrop of your brand. This is perfect for covering events, social gatherings, and conferences.
4. Red Vines: Put your Product in Motion
Our friend @lazybearkhoa makes #Vine masterpieces w/ his @RedVines on #NationalLicoriceDay. How do you celebrate? https://t.co/8YHV2Srx2Q
— Red Vines (@RedVines) April 12, 2013
Show a product in motion. If you’re a food brand, don’t be afraid to play with food. If you’re a apparel brand, play dress up!
5. Urban Outfitters: Create a 6-Second Tutorial Video
Hair Chalk how-to. #howto #festbest #hair #urbanoutfitters https://t.co/dkdHT2vuxI
— Urban Outfitters (@UrbanOutfitters) April 9, 2013
Popular among DIY-lovers, create a 6-second video showing how to do something that’s related to your brand. This can help establish your company as thought leaders or experts rather than just trying to sell a product.
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[…] businesses like Taco Bell have been using Vine to showcase new products, but thanks to Vine’s 6-second limit, you don’t need a huge budget to produce a mini commercial […]
[…] businesses like Taco Bell have been using Vine to showcase new products, but thanks to Vineâs 6-second limit, you donât need a huge budget to produce a mini […]