A brand new site or a redesign can do wonders for your business. A beautiful yet functional web design can lower bounce rate, increase page views, and attract more qualified leads!
Planning out the design of a new site? We compiled over 60 examples of the best and the worst web design trends. Check out what’s rad, bad, and the next fad in web design.
Large, High-Quality Photography
Using high-quality photography provokes emotion and grabs the attention of your visitors so they stick around longer.
Evolving from Basic
Stand out from the crowd and evolve from the basics of design to create a site that’s beautiful and functional.
Dynamic Information Design
Using visuals to educate, share, and persuade is better than using a lot of text. It can make important information strikingly beautiful.
Designing in the Browser
Before Photoshop, there really was no other choice. But now that responsive design is essential, “designing in the browser” is now a modern approach to web design.
Video can add more movement creating a more memorable experience for visitors.
Having too much information on a 1-page site can cause a ton of clutter. And a reliance on unlimited scrolling sometimes takes a front seat to user experience. 1-page sites also tend to be bad for SEO since they rarely rank #1 on Google.
Inappropriate Newsletter Opt-in
Newsletter opt-in designs are great for keeping interested site visitors aware of new content. But there are appropriate places to have a newsletter opt-in such as when a visitor reads to the bottom of an interesting blog article, but not on the top of a homepage.
Pop-Up Mobile Ads
Pop-up mobile ads sound like a great idea, but in reality, they’re a bounce rate killer. Using Google on a mobile device is meant for finding info fast and easy, but when a pop-up ad gets in the way, visitors will drop off fast.
Device Dependent Design
When design is dependent on popular devices, you miss out on a ton of opportunity in the long run. According to Cubicle Ninjas’ site data, there are over 10 devices that make up the majority of our traffic including Apple, Samsung Galaxy, Microsoft Windows Tablet, and more.
Yes, mobile is important. No, mobile shouldn’t be the main focus.
Complex grids make navigating through beautiful images and portfolio work functional and user-friendly.
A Shift Away From Traditional Navigation
The hamburger navigation appeared everywhere in the web ecosystem. It challenged web designers to find new ways to shift from traditional navigation, including hidden navigation and also adding a touch of animation.
3D effects on the web have a ton of benefits including easier product views online and immersing customers into environments without ever needing to leave the office.
Virtual reality for the web is an accessible form of VR. With a click of a mouse, Web VR will soon have the ability to move a web visitor from one immersive experience to the next.