A Common SEO Mistake

We all make mistakes. But there is one common SEO oversight you can fix fast.

It’s not uncommon for marketers to believe adding more tags is good for SEO. But all this extra tagging causes big issues since it doesn’t do anything but confuse Google.

Here’s why: every tag has its own URL which allows Google to place your content into relevant categories. For example, here is our graphic design tag.

If you tag articles with ones you haven’t used before, Google will pick up on these URLs and have a harder time identifying the association. This will eventually hurt your SEO rankings. Also, if you use similar tags on one piece of content, you’ll end up with duplicate URLs breaking apart a common category.

For example, if you’re blogging about “candy”, you’re better off just tagging it “candy” instead of listing out all the brands you could mention. Chances are you’re not going to have a significant amount of articles related to “kit kat” to justify the focus.

WRONG

how to tag content

RIGHT

TaggingTheRightWay

How to Fix It: Simplify Your Tags

Our suggestion is to make a list of the most common tags and stick with them. If you’re using WordPress for your CMS, it allows you to look up your most common tags. You can even go back into your previous posts and trim them to best meet your new streamlined tagging plan.

Best of all, this approach is great for readers too. Instead of having to sort through a mess of random tags to fit content, they can more easily view your focused areas of expertise.

What’s your best SEO tip?

About the Author: Shannon Callarman is the Inbound Marketing Manager at Cubicle Ninjas. She’s the tiny ninja behind the CN Twitter. You can also follow her on Google+.

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