BlackLine

ERP Promotion Video

To build their outreach to prospective clients, BlackLine needed a smooth, sleek video that would promote their software in a visually engaging and highly informative way. BlackLine had risen to become a leading developer of cloud-based accounting software, boasting an impressive 1500+ client list in over 120 countries world-wide, and the next step for their brand was to build their own unique visual aesthetic for their marketing materials.

Cubicle Ninjas went to work applying BlackLine’s bold yet minimal visual style to an animated format. The finished result features fluid transitions and streamlined data representations styled with high-contrast graphics for a simple, impactful visual experience.

Frame 38
Action

Shape continues to drain as stream diminishes and hole becomes smaller.

Dialogue

…and productivity.

Frame 39
Action

A circle is left behind. Drain hole closes.

Dialogue

It’s no wonder…

Frame 40
Action

Circle expands and “70%” pops in.

Dialogue

…70% of CFOs…

Frame 42
Action

Additional lines continue to wipe in.

Dialogue

…automate…

Frame 43
Action

Quote is complete as “The Hackett Group” pops in.

Dialogue

…the manual close process.

Frame 44
Action

“70%” pops out as lines of text swipe out of frame.