Chicago Public Schools wanted to rebrand its External Partnerships division. As the primary liaison to the business, philanthropic and other funding communities, External Partnerships is in charge of cultivating sponsorships and in-kind contributions to support the district’s priorities. To help build their profile and market to potential donors, they set out on a full rebranding campaign that included a name change, logo development, brand collateral, and the creation of a compelling website that will engage donors of all levels by showcasing their department initiatives and feel-good stories.
Cubicle Ninjas conducted extensive brand and market research on a new brand name: “Children’s First Fund”. From there, we designed a beautiful simplistic logo, a full-featured website, and all of the supporting branding material they need to help publicize the important work they’re doing.