Conway MacKenzie wanted promote its Transaction Advisory Services division. Conway MacKenzie is the global leader in restructuring and financial advisory for the middle market, but they faced a branding problem: clients often saw Conway MacKenzie as helpful only in times of pain. The Transaction Advisory Services division offered a different service, which centered around helping clients during times of success.
Cubicle Ninjas assisted by creating a fresh, identifiable, and unique sub-brand for the Transaction Advisory Services division that still feels at home within the larger Conway MacKenzie brand. This new branding initiative used visually uplifting sub-branding to show that Conway MacKenzie is not just for troubled companies . We also help design new pitch books to help promote their offerings to new clients as well as Reports proposing data-driven recommendations.