Conway Mackenzie

Transaction Advisory

Scope of Work

Making It Happen

Conway MacKenzie wanted promote its Transaction Advisory Services division. Conway MacKenzie is the global leader in restructuring and financial advisory for the middle market, but they faced a branding problem: clients often saw Conway MacKenzie as helpful only in times of pain. The Transaction Advisory Services division offered a different service, which centered around helping clients during times of success.

Cubicle Ninjas assisted by creating a fresh, identifiable, and unique sub-brand for the Transaction Advisory Services division that still feels at home within the larger Conway MacKenzie brand. This new branding initiative used visually uplifting sub-branding to show that Conway MacKenzie is not just for troubled companies . We also help design new pitch books to help promote their offerings to new clients as well as Reports proposing data-driven recommendations.

Improving Focus

Before & After

This new sub-brand helped Conway MacKenzie expand its client base and showcase their wide range of services, beyond what they’re most famous for.