Google

Google
Assistant Video

Scope of Work

Making It Happen

To kick-off an exciting partnership event with Paragon Honda, Google’s Automotive Marketing Team needed a punchy, animated video featuring a brand new service available through the Google Home Assistant. They tasked Cubicle Ninjas with scripting, storyboarding, and creating this visually captivating and emotionally engaging promotional video.

Pulling from Google’s existing brand identity as well as the tone and style of the Google Home advertisements, our ninjas created a video perfectly aligned to the highly-recognizable brand. The final result utilizes Google’s classic circular motif with an engaging blend of video, photography, and illustration to guide viewers through the Paragon Honda experience. The overall effect is dynamic and informative without losing Google’s lively, creative, and entertaining vibe.

Frame 59
Action

Circle envelops scene.

Frame 60
Action

Background builds in. Hand moves in as car drops from top.

Dialogue

PARAGON ASSISTANT VOICE: When would you like your Accord picked up?

Frame 61
Action

Slide to next scene.

Frame 62
Action

Calendar pops in and begins to flip.

Dialogue

Use this area to insert the dialogue associated with the frame. Reference the original storyboard and be sure it matches up properly with the final video.

Frame 63
Action

Calendar stops at 26 as white background expands and Google calendar entry sets time.

Dialogue

CUSTOMER: February 26 at 9am.

Frame 64
Action

Previous scene pops out of frame. Map scene pops in. Pin drops on map.

Dialogue

PARAGON ASSISTANT VOICE: Ok, and where should we pick up your accord?