Overview

Partnering with Samsung and L’Oréal, Cubicle Ninjas dreamed, designed, and developed a revolutionary virtual reality application for NYX Professional Makeup. The experience allows users to receive a custom makeup consultation as well as meet their favorite social media influencers for a beauty tutorial unlike any other. Featuring the first VR light field technology of its kind, dynamic 360 environments, and choice-based interactions, Impossibly NYX is a truly innovative and unique addition to the virtual reality retail space.

So, are you ready to experience the impossible?

Client

L’Oréal

Industry

Retail & eCommerce

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