Leica Biosystems has developed a strong and consistent brand style. As an industry leader in biotechnology and medical hardware, they utilize clean visuals, a strong black and red color palette, and an elegant compositional sense based on a dynamic use of white space in all of their materials.

Leica has consistently turned to Cubicle Ninjas to develop and refine this brand, carrying Leica’s trademark aesthetic through a variety of marketing collateral designs including print pieces, event branding, and beyond.