MedImmune wanted to create something special for their upcoming Global Leaders Meeting. As a leader in the biologics field dedicated to creating life-changing innovations, they needed to make sure they were conveying the importance of their work and targeting their messaging to their high profile audience. Cubicle Ninjas got right to work!
We started by building a template that explored creative new visual branding ideas. We focused on the notion of being influential, disrupting the status quo, and making an impact on those around you. Throughout the template, we used a pattern depicting a teal circle causing other objects to move by producing a ripple in the sequence. The main aesthetics are modern, bold, and utilize color to create a heavy contrast which draws the audience’s eye. The pattern engages the viewer without being too busy while the negative space gives the pattern air to breathe. Overall, the branding speaks to being energetic, powerful, and disruptive and is delivered in a smooth, yet progressive visual manner.
From there, we crafted fresh visual ideas and created a beautiful, engaging, and fully branded presentation for the Global Leaders Meeting.