Overview

In preparation for the holiday season, Microsoft Stores needed a fun, memorable, and innovative way to attract shoppers and create a one-of-a-kind store experience. Enter Cubicle Ninjas’ expert team of designers, developers, and virtual reality engineers. Together, our ninjas worked to ideate, brand, build, and market a thrilling virtual reality game.

Introducing Polar Blitz: a thrilling, fast-paced snowball fight unlike any other. Through the magic of virtual reality, users are transported to the North Pole to wage wintry war against a team of mischievous elves. The game is simple: pelt as many elves as possible with snowballs while avoiding being hit yourself! A points system tracks the top players in each store for the ultimate competition, not only against the elves, but against other players. The revolutionary technology of the HTC Vive’s intuitive hand controls means that users can catch, pick up, and throw snowballs with natural, realistic motions. The addition of charming character designs and dynamic environments ties everything together for a unique and exciting seasonal VR experience. During its debut, Polar Blitz went live in over 105 Microsoft stores nationwide and amassed over 7,700 hours of gameplay!

Client

Microsoft

Industry

Gaming & Interactive, Technology

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