Nebraska Book Company needed to create a series of videos that would encapsulate the company’s identity, message, and goals — all while boosting exposure and sales. Founded in 1916, Nebraska Book Company has a rich history providing college textbooks and study tools for students in Nebraska and Illinois. The brand prides itself on adapting to changing times and continuing to drive business.
Cubicle Ninjas created three videos for the college retailer. The first, entitled The Future of POS, gives an engaging high level overview of point of sale systems on college campuses and features customer testimonials for an authentic and relatable overall tone. The second, Managed eCommerce, utilizes a unique mixture of film and graphics to speak to NBC’s presence in the digital retail marketplace and advertise the company’s unique business offerings. The third video, called Textbook Affordability, covers textbook rental programs with dynamic illustrations and a vibrant color palette for a fun and dynamic tone.
With a mix of animation and film production, this video series helped Nebraska Book Company showcase their brand and expand their business.