Founded in 1916, Nebraska Book Company has a rich history providing college textbooks and study tools for students in Nebraska and Illinois. The brand prides itself on adapting to changing times and continuing to drive business. Nebraska Book Company reached out to Cubicle Ninjas to write, direct, and produce a series of videos that would encapsulate the company’s identity, message, and goals while boosting exposure and sales.
Cubicle Ninjas created three videos for the college retailer. The first, entitled The Future of POS, gives an engaging high level overview of point of sale systems on college campuses and features customer testimonials for an authentic and relatable overall tone. The second, Managed eCommerce, utilizes a unique mixture of film and graphics to speak to NBC’s presence in the digital retail marketplace and advertise the company’s unique business offerings. The third video, called Textbook Affordability, covers textbook rental programs with dynamic illustrations and a vibrant color palette for a fun and dynamic tone.