NYX Professional MakeUp

Impossibly NYX VR Experience

The goal was pretty simple — find a way to let people experience the impossible.

Partnering with Samsung and L’Oréal, Cubicle Ninjas dreamed, designed, and developed a revolutionary virtual reality application for NYX Professional Makeup. The experience allows users to receive a custom makeup consultation as well as meet their favorite social media influencers for a beauty tutorial unlike any other. Featuring the first VR light field technology of its kind, dynamic 360 environments, and choice-based interactions, Impossibly NYX is a truly innovative and unique addition to the virtual reality retail space.

The Impossibly NYX VR experience was a hit in numerous NYX retail stores, attracting attention and giving users a one-of-a-kind chance to meet with some of their favorite social media influencers.

Forever Innovating

The Ninja Difference

Sent them a follow-up text 5 minutes after close from their preferred “influencer” giving them a discount coupon to purchase makeup in chosen tutorial.