Simon Property Group

Simon Malls AR

Simon Property Group began featuring exciting new advertisements in their malls featuring interactive augmented reality. These posters allowed any visitor to use their mobile device to unlock a unique AR experience that they could then watch, control, and customize.

Cubicle Ninjas created a promotional video to show how these ads worked in real life. Using on-site videography and capturing real in-app footage, we crafted a short narrative film that illustrated a typical interaction with this new technology.

This video helped Simon Property Group demonstrate the capabilities and excitement of this new and revolutionary form of in-mall advertising.