Simon Property Group began featuring exciting new advertisements in their malls featuring interactive augmented reality. These posters allowed any visitor to use their mobile device to unlock a unique AR experience that they could then watch, control, and customize.
Cubicle Ninjas created a promotional video to show how these ads worked in real life. Using on-site videography and capturing real in-app footage, we crafted a short narrative film that illustrated a typical interaction with this new technology.
This video helped Simon Property Group demonstrate the capabilities and excitement of this new and revolutionary form of in-mall advertising.