Starwood Hotels’ St. Regis branch wanted to create a series of videos that would defy the traditional aesthetics of affluence and instead deliver something bright, bold, modern, and fun. Determined to break free from an antiquated idea of luxury, Cubicle Ninjas began by establishing a visual system that combines impactful design elements with an overall opulent tone.
The first video was a fast-paced, pulse-pounding introduction to their brand and its accomplishments. Using an upbeat music track and fast cuts, Cubicle Ninjas built out a beautiful brand video that transferred a lot of information in an exciting and intriguing way.
