As an industry leader in the world of luxury hotel resorts and accommodations, Starwood Hotels boasts over 1,300 properties located around the world. Seeking to transform the brand’s message and visual strategy, Starwood Hotels’ St. Regis branch reached out to Cubicle Ninjas to create a video and presentation that would defy the traditional aesthetics of affluence and instead deliver something bright, bold, modern, and fun.
Determined to break free from an antiquated idea of luxury, Cubicle Ninjas began by establishing a visual system that combines impactful design elements with an overall opulent tone. A key differentiator was the use of dynamic animation not only as an aesthetic enhancement, but as as a practical way to better guide users through the brand’s story. Each slide contains multiple layers of motion effects that help users navigate through the presented information and focus on the core message. The end result infuses color, motion, and bold typography into a streamlined layout for a striking yet elegant look.