When the Stonewall Community Foundation decided to create a new creative motion video to promote their organization, they turned to the experts at Cubicle Ninjas to build an exciting, dynamic motion piece that tells an emotional story through a combination of kinetic typography, hand-drawn illustration, and bold color choices.
We began with extensive storyboarding, fully developing the look and feel of the animated video before jumping into full-motion elements. The video was conceived as a series of full-screen typographic treatments, using sliding transitions to simulate layers of paper interacting. The finished piece was edited to a dynamic pop song, adding a sense of rhythm to the visuals and emphasizing the emotional storytelling at the video’s core.
The Stonewall Community Foundation used this exciting and shareable video to promote their organization and build awareness of their advocacy work.