TransUnion

DecisionEdge Promotional Video

TransUnion wanted to find a way to promote DecisionEdge, their powerful analytics tool for business owners. The solution? Creating a compelling animated video that showed off DecisionEdge’s features and the impact it makes on its customers. As an international credit reporting agency that services nearly 500 million consumers in 33 countries around the world, they wanted to make sure the theme of ‘Information for Good’ was reflected throughout the piece.

Cubicle Ninjas delivered a finished product that expertly blends authentic images of the human experience with dynamic vector graphics and seamless animation. Beyond the visuals, our storytelling focuses on the passion of the every day business owner while emphasizing the opportunity and advantages that statistics and data can offer.

Frame 9
Action

The text and calendar graphic begin to fade, while a yellow background encircles the entire frame. Data streams start to move into the frame from each side.

Dialogue

To do this, you need information.

Frame 10
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Light bulb icon fades in, as data streams converge into the middle of the frame from the left and the right.

Dialogue

At TransUnion, we believe information is of little use…

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As the data streams feed into the bulb, graphic light beams begin to form around it clockwise.

Dialogue

…without the power to effectively analyze and gain insights…

Frame 12
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The data streams end as the light bulb is now fully “lit”, and an icon for results forms in the center.

Dialogue

…that are quickly turned into actions—actions that enable smarter decision-making and great customer experiences!

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Light bulb explodes into DecisionEdge logo.

Dialogue

Put this power in your hands with DecisionEdge, TransUnion’s automated risk decisioning ecosystem.

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DecisionEdge logo fades out. Map pulls down into frame. Voiceover plays from Frame 14 to 16.

Dialogue

We’ve combined years of best practices and intellectual property…