US Farmers and
Ranchers Alliance

VR Farm Tour

In an ongoing effort to continue educating consumers, The U.S. Farmers & Ranchers Alliance (USFRA) wanted to create a series of short 360 videos packaged into a VR application to give people a unique look at a working farm. USFRA works with over 90 organizations and agricultural partners to increase confidence and trust in today’s agriculture, and they felt this was a great way to show what goes on behind the scenes.

Cubicle Ninjas designed and created a VR app with several 360 narrative videos, taking the project through scriptwriting, storyboarding, on-site filming, editing, and VR development.

The U.S. Farmers & Ranchers Alliance used this app to promote their advocacy for farmers and give an inside look on how farms operate today.