Discover Global Network

Stored Credit Tokenization

Discover needed to craft a video explaining the benefits of their Stored Credit Tokenization system in an emotionally compelling way. Stored Credit Tokenization is a revolutionary technology that creates “tokens” from card data to better secure and streamline the user experience and give merchants a greater emphasis on security with fewer declined transactions.

To best explain this internally, they asked Cubicle Ninjas to use 3D character animation to create a fun, entertaining, and informative video. With a completed script in hand, Cubicle Ninjas designed a powerful, fully brand-aligned video.

Using this video, Discover was able to showcase the benefits of this technology in a way that was easy to understand and entertaining to watch.

Frame 1
Action

We open on a woman browsing the internet in her home office.

Dialogue

Discover Stored Payment Tokens…

Frame 2
Action

The camera rotates around the woman to showcase the e-commerce store on her computer.

Dialogue

…allow for more authorizations and…

Frame 3
Action

The camera zooms into the computer screen to show more detail.

Dialogue

…less declines, all while protecting your customer’s sensitive card data…

Frame 1
Action

After clicking the checkout button, a prompt appears, asking if she would like to use her stored card.

Dialogue

…with Payment Tokens…

Frame 2
Action

The camera zooms and motion blurs into the computer screen.

Dialogue

No Dialogue

Frame 3
Action

Within the computer, the store owner walks towards a locked file cabinet. The middle drawer slides out, revealing tokens.

Dialogue

This solution…