Moving into the new year, Smart Communications’ mission was to elevate their messaging and B2B creative to drive interest, subscribers, leads, and most importantly, sales. Smart Communications provides best-in-class customer communications management (CCM) software. Named a leader in the 2017 Gartner Magic Quadrant for CCM software, their software is the sole cloud-based solution in market. They needed a way to bring their marketing material in line with the success of the rest of their brand.
Cubicle Ninjas worked together with Smart Communications to identify brand-aligned creative opportunities within their new guidelines, utilizing copy from within the recent messaging overhaul, designing, integrating content, and adding key functionality to a beautiful, intuitive, and impactful new microsite.