Track Group had a big plan: they wanted to design an entirely new brand and introduce it to the company’s investors. A global leader in providing monitoring and tracking solutions, they wanted the new brand to reflect their cutting-edge tracking technology and real-time analysis capabilities.

Cubicle Ninjas led the development of The Track Group brand. Based on a powerful use of elegant white space combined with a striking red and black palette, the new brand creates a strong sense of authority and contrast. The identity is centered around on a red triangular motif, taking the place of the “A” in the Track Group name. This triangular shape extends throughout the brand as a way to visually emphasize images and photographs, telling the story of Track Group in a way that is emotional and focused on a powerful and robust technological framework.

From there, we built out a beautiful and dynamic website that matched this new brand positioning. We began by building out a complete site map, crafted to ensure maximum ease in navigation and delivery of relevant content to all of their different audiences. From there, we continued with custom website design and development, video filming and production, an entire suite of print collateral, and a series of branded presentations.