Track Group had a big plan: they wanted to design an entirely new brand and introduce it to the company’s investors. A global leader in providing monitoring and tracking solutions, they wanted the new brand to reflect their cutting-edge tracking technology and real-time analysis capabilities.
Cubicle Ninjas led the development of The Track Group brand. Based on a powerful use of elegant white space combined with a striking red and black palette, the new brand creates a strong sense of authority and contrast. The identity is centered around on a red triangular motif, taking the place of the “A” in the Track Group name. This triangular shape extends throughout the brand as a way to visually emphasize images and photographs, telling the story of Track Group in a way that is emotional and focused on a powerful and robust technological framework.