email marketing design

Ninjawards – Email Design Trends 2014
By Shannon Callarman

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Rad, Bad, And The Next Fad – 2014 Email Design Trends

Past Ninjawards: Branding | Web | App | Print 

Email marketing should have it’s own reality show. Think about it. There would be a judge for content, execution, and of course — design. It all boils down to the best of the best to win over the judges, or in this case, the recipients.

Ready to design a winning email? Take a look at this inspiring collection of rad, bad, and the next fad in email design.

We’d hate to see your emails sent home, or to the trash bin!

rad

Responsive

“From my experience, the most successful campaigns, which have multiple open rates, are optimized for a few common multiple devices – as such I think 2014 will be the year that email marketing finally embraces responsive design.” – Rhys Wynne, WordPress Developer

51% of emails are opened on mobile devices. Responsive emails are a necessity. If an email isn’t mobile-friendly, chances are click-through and open rates will be significantly low.

html email design

responsive email design

responsive email design

email design inspiration

email design best practices

email design best practices

Simplicity

Emails with only 1 or 2 calls-to-actions with less clutter are more desirable to open and click-through. Why? Because recipients are overloaded with emails everyday.  They’ll appreciate an email that’s straight forward and to the point.

email marketing design

email design company

responsive email design

email marketing design

email design inspiration

email design agency

email design company

Animated GIFs

Much like for web design, animated GIFs are making a big comeback! You’ll start to see them in emails more than ever before. They give emails movement and catch the attention of the recipient.

email design inspiration

html email design examples

html email design examples

 

bad

Ribbons 

Ribbons in email design is something of the past. If you want your emails to be taken seriously, ditch the ribbons and go for a design concept that’s more modern and new.

html email design

email design inspiration

html email design inspiration

email design inspiration

No Call-To-Action

Emails without a specific call-to-action will always have lower click-through rate than emails containing significant CTAs. Always be sure that an email design layout is set up in a way that the CTAs are specific and easy to find.

html email design
email design best practices

 

html email design

Clutter

Opening an email that’s nothing but clutter is the equivalent to walking into Wal-Mart on Black Friday. Sure, the email might be packed with great deals, or other types of valuable information. But if it’s hard to navigate, then what’s the point?

email marketing design

email design best practices

html email design

fad

Flat UI

Flat UI design is a streamline interface emails can benefit from due to it’s simplicity and less cluttered layout. The  simplicity of the design will create a better user experience for the recipient.

email design inspiration

email design inspiration

email design inspiration

email design inspiration

About the Author: Shannon Callarman is the Marketing Coordinator at Cubicle Ninjas. She’s the tiny ninja behind the CN Twitter. You can also follow her on Google+.    

creative design agency



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Rad, Bad, And The Next Fad – 2014 Email Design Trends Past Ninjawards: Branding | Web | App | Print  Email marketing should have it’s own reality show. Think about it. There would be a judge for content, execution, and of course — design. It all boils down to the best of the best to win [...]

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